Why SEO & How Does It Help Small Businesses?

Are you aware that 70% of online buying starts with a google search? Today’s consumers heavily rely on search engines to find anything, ranging from restaurants, software and other products. Regardless of what your area of service is, chances are your ideal customer is going to be relying on google to seek out what you are offering. If you want to get these people to your site, you need search engine optimization! Many business owners avoid the SEO talk, simply because they have a hard time understanding exactly what it means and how it works. In this article, I’m going to tell you what SEO is and why your business needs it. 

 

Search Engine Optimization is a process of techniques performed in order to improve your website rankings on a search engine results page (i.e. google, yahoo). In more simpler terms, SEO makes your website more discoverable. A major part of this process is identifying key words that consumers often search for, and including those words in your content. 

 

For example: Let’s say you have a fitness program that specializes in accelerated weight loss. If someone types in “lose weight quickly,” the power of SEO will increase your chances of popping up when that search is performed. Optimizing your site is a sure way to increase organic traffic to your site, and you won’t be required to pay for ad space. Here are some ways in which optimizing your site can take your business to the next level!

1, It Increases Your Brand Visibility. – You’ll want to use content that is in sync with the needs and interests of your potential customers. When your content reflects your brand and what you’re offering, you will become more visible and make it easier for your ideal target audience to find you!

  1. You’ll Earn More Traffic….Organically. – Opposed to traditional advertising, optimizing your site is a way to earn traffic to your site that you won’t have to pay for! By creating the right content, using relevant keywords, and identifying who you are targeting, you’ll be sure to earn more traffic.. And more traffic increases your chances of converting leads into paying customers!

 

  1. SEO Boosts Authority Among Your Competitors. – With the ever-increasing competition in the digital world, SEO is almost a necessity if you want to outrank your competitors. Showing up FIRST on the first page of a search engine automatically gives you a 20% higher chance of earning clicks than showing up second or third. The more you move up in rankings, the larger the percentage of clicks you will earn. 

SEO takes planning, patience, and can be a complex process. When it’s done correctly, you can achieve amazing results and see tremendous growth in terms of conversions and revenue. Optimizing your website also enhances the customer experience. Combined with a user-friendly site, as well as relevant content, your site will be a helpful resource for those who are in need of your services!

If you’re still not sure where to start, book your complimentary consult with our team, and we can point you in the right direction.

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