BEST TECH TOOLS

There’s no secret to what the CEO of Cohen Brand Management is currently undergoing. Just 2 weeks out until my surgery, and I’ve got clients, a company, and a team to still manage while I’m taking some time away.

So- I wanted to recommend my TOP TECH STACK tools that ALL professionals and business owners should download today that will help you run your business on sunny and rainy days.

1.) Project Management Tool: My top go to used to be Trello, but man, I’ve just recently discovered ClickUp, and I’ll have to say I’m highly impressed. I’m able to manage our entire business and internal affairs in this one tool. All projects break down into tasks and subtasks. I’m easily able to assign the tasks to team members, add any supporting documents and files, and stamp a deadline on the assignment. The part that absolutely sold me was the integrations with Google Drive and Slack! I was also able to do one massive merge from Trello to ClickUp in just a few clicks, no pun intended.

2.) Internal Communication: Slack. Simply put  and why? Once upon a time our team used Skype. While Skype is great for communicating quickly and with international teams, many project details would get lost in conversation. So we swapped to SLACK! Slack allows us to integrate with many of the systems we are already using. It also allows you to break down your conversations into real tasks and boards in your project management systems by using simple backslash commands.

Improve Keyword Search – Identify the best and most relevant keywords to help prospective clients locate you easier on a search engine results page.

Google Keyword Planner

Keyword Tools

Uber Suggest

Improve Your Conversion Rate- The purpose of SEO is not just to attract traffic to your page, but to turn leads into paying customers. 

GTmetrix

Crazy Egg

On-Page Optimization- Produce relevant content on your web pages to earn higher ranking on a search engine results page. 

Screaming Frog

SEMrush

Off-Page Optimization- Create high- quality backlinks to improve your position in search rankings. 

Open Site Explorer 

Ahrefs

Monitor Your Results – Manage the impact of the changes made to your website. 

Google Analytics

Google Search Console

 

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