Most Common Questions
A digital marketing agency can help the return of investment of your marketing account really take off, without you over spending, wasting time, or managing in-house manpower. It is important to understand what digital marketing services your company needs to thrive, and equally important to know what services the marketing company offers, so you know what to expect from the company you hire.
The greatest advantage to hiring a digital marketing agency is that it frees up time for you to effectively run your business in Charleston. You will be able to meet with potential investors, close deals, build partnerships, and focus on your long-term vision. In addition, you do not have to hire new employees, designate a marketing department, or lose money that you could be putting to use elsewhere to grow your business.
Cohen Brand Management allows limitless possibilities for your website! We offer hands-on experience,
with opportunities to make revisions at each design meeting. A custom design means creativity and
uniqueness, helping you stand out from the crowd.
Good design is more than beauty; good design means conversions.
We make all design decisions based on your company’s target audience, goals, and messages. Your site
will convert users to consumers by drawing them to the desired action. A higher conversion rate means a greater return on investment.
Mobile users make up over 51% of total internet users (a growth from only 12% in 2008). With mobile
device usage increasing, it is important that websites conform for optimal viewing and user experience.
Early 2015, Google announced it would be rolling out a new algorithm that negatively impacts non-mobile-friendly websites. All of our designs are built using multiple, fluid-grid layouts. This is great news for you and your users!
We provide the resources and training for you to manage your website content.
Your company is constantly evolving, and users are looking to your website for new information. We
want it to be easy for you to keep your website up-to-date! That is why we use a user-favored Content
Management System. We also pay attention to what information you will often be changing and make
sure the site is coded for easy content updates. Don’t worry, training is also provided!
At Cohen Brand Management there is an entire design team, all with specialized talents, that is excited
to collaborate with you. You will work closely with your Project Coordinator to translate ideas and
objectives to the team. Our goal is to keep the design modern and introduce the latest technology to the
site while encouraging conversions.
HOURLY BUDGET/ FLAT RATE WITH RESTRICTIONS + ADD ONS
Each project scope is unique and is based on the desired number of pages, functionality, and
the specific elements needed for your site as outlined in Exhibit A.
During your initial conversations with our Web Strategists, they came up with the best
estimate of time possible based on your goals and desires at the beginning of this project.
Throughout the web design process, you may decide to expand your project.
Your Project Coordinator will share with you through the process where you are within the budget and if they anticipate a new request causing an overflow of time.
A project timeline can shift due to a variety of factors. To limit the possibilities of delays, be prepared
for each milestone. For a project to stay on schedule it is imperative that content and feedback are
provided in a timely manner.
The following guide shows various timelines, including:
Estimated Timeline: 12+ weeks Timelines depend on the available meeting schedule, the number of revisions, and the size and complexity of the site.
If you have a specific launch date, please notify your Project Coordinator right away.
SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.
If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.
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